Podcast: Assessing Your Risks: Clients, Competition and Talent


Episode 46

Linda Hazelton is the president of Hazelton Marketing & Management, a Dallas-based consultancy offering communication and strategy, organization and business development, and profitability counsel to law firms. She has 30 years of experience at the helm of law firms, including serving as director of administration for mid-size firms and as a CMO for firms such as Foley & Lardner and Kelley, Drye & Warren.

Linda is a certified CAPT®-qualified Myers-Briggs trainer and coach and has been trained in competitive intelligence (CI) by the Association for Competitive Intelligence and in Lean Six Sigma practices. She is a recognized authority on law firm marketing and management, with nearly 50 articles written and presentations delivered.

What you’ll learn in this episode:

  • Advice for reviewing your relationships with clients and determining if a relationship is at risk.
  • Why firms need to be tracking their internal teams’ satisfaction to help maintain talent against the competition.
  • What a Net Promoter Score (NPS) is, and how the score can offer a clearer picture of client satisfaction.
  • How to best communicate and follow up with staff on projects, particularly millennials.

Additional resources:

  • Website
  • Twitter
  • Speaking at Empowered Women, Empower Men & Women in Business on December 5, 2019, in San Francisco

Related episodes.

LFMC Feature Image 14

Episode 115: Want to Generate Leads? Start Tracking

Episode 115 What you’ll learn in this episode: Why B2B companies are often underserved by traditional marketing companies and strategies What the different parts of the digital marketing funnel are, and how understanding the funnel can help you generate and convert qualified leads Why websites are still a key part of a marketing strategy How […]

Read More →
LFMC Feature Image 15

Episode 114: Forget Your Website Homepage—Google’s Search Results Page Is the New Face of Your Brand

Episode 114 What you’ll learn in this episode: Why Google’s search results page is more important than your website homepage Why the most successful law firms are involved in their marketing, even when they hire an outside agency How a firm’s intake process can make or break their SEO efforts Why content marketing today is […]

Read More →

Episode 113: Succession Planning Doesn’t Have to Be Scary—Here’s What You Need to Know

Episode 113 What you’ll learn in this episode: How to determine what your succession planning goals are Why it’s so difficult to sell a law firm, and which types of practices may sell more easily than others When to start succession planning, and how long to expect a deal to take How buying a firm […]

Read More →

Dominate the Conversation

Arrange a meeting with our team

"*" indicates required fields

This field is for validation purposes and should be left unchanged.