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Podcast: Assessing Your Risks: Clients, Competition and Talent

Author: Berbay Marketing & PR | July 10, 2019

Episode 46

Linda Hazelton is the president of Hazelton Marketing & Management, a Dallas-based consultancy offering communication and strategy, organization and business development, and profitability counsel to law firms. She has 30 years of experience at the helm of law firms, including serving as director of administration for mid-size firms and as a CMO for firms such as Foley & Lardner and Kelley, Drye & Warren.

Linda is a certified CAPT®-qualified Myers-Briggs trainer and coach and has been trained in competitive intelligence (CI) by the Association for Competitive Intelligence and in Lean Six Sigma practices. She is a recognized authority on law firm marketing and management, with nearly 50 articles written and presentations delivered.

What you’ll learn in this episode:

  • Advice for reviewing your relationships with clients and determining if a relationship is at risk.
  • Why firms need to be tracking their internal teams’ satisfaction to help maintain talent against the competition.
  • What a Net Promoter Score (NPS) is, and how the score can offer a clearer picture of client satisfaction.
  • How to best communicate and follow up with staff on projects, particularly millennials.

Additional resources:

  • Website
  • Twitter
  • Speaking at Empowered Women, Empower Men & Women in Business on December 5, 2019, in San Francisco
Berbay Marketing & PR