We caught up with our 2017 scholarship recipient, Alyssa Helterbran, to learn more about her career goals and what interests her most about marketing/PR/communications.
Q: What interested you in pursuing a degree in communications?
A: My interest in communications comes from my solid belief that communication is vital to our survival. I believe that being able to effectively communicate a message is a lot like having a superpower.
Q: What are your career goals? What would be your dream job?
A: At the moment, my career goals are to continue my education to pursue my master’s degree (perhaps my doctorate) in communication disorders. My backup plan is to continue studying communication by attending a graduate program focused on communication research.
Q: Why did you apply for this scholarship and how did it benefit you?
A: I applied for this scholarship because the question really intrigued me. It aligned with my interests and allowed me to craft a creative response. The scholarship benefited me greatly because without it, I wouldn’t have been able to afford another semester of my education. Receiving this scholarship gave me the motivation, hope and belief that my goals are attainable.
Q: How did you hear about Berbay’s scholarship?
A: I found this particular scholarship while doing some research on communication-related scholarships and it popped up on Google.
Q: Do you have any words of advice for students interested in studying marketing/PR/communications; or those pursuing a career in the field?
A: My main piece of advice for students is to do research before making a career decision. Communication studies are not as monochromatic as they may seem. There are so many alternative routes, options and branches of communications to study. It might be overwhelming at first, but if you can find a specific area that really interests you, you will be so much happier with your decision in the long run.
Q: Is there anything else you want to add?
A: Again, I would like to thank the Berbay Marketing and Public Relations team for awarding me this scholarship. It has truly shaped my life in a positive way and inspired me to keep pursuing my dreams.
“We’ve retained and hired numerous PR firms in the past and based on the experience we’ve had with Berbay, we think they are at the top of the list and the best PR firm we’ve worked with in our careers.” - Steve Huntley© 2023 Berbay Marketing & PR, All Rights Reserved