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Media Pitch Results in High-Profile Visibility for Lawsuit

Client: Los Angeles-based high-stakes litigation law firm

Challenge: The firm represented the plaintiff in a lawsuit against a well-known attorney. The plaintiff wanted media coverage to bring attention to his lawsuit, however, he was unwilling to speak with the press directly or have his photo published.

Work: Berbay drafted a statement on the client’s behalf and distributed to local and national media requesting that they respect the plaintiff’s privacy for no further comment. Because it was such a high-profile case, we had to carefully navigate media requests while honoring the client’s wishes.

Result: Despite the interview and photo limitations, we were able to secure dozens of media placements with the plaintiff’s statement, including The New York Times, The Washington Post, Los Angeles Times, Associated PressUSA Today, ABC News, CNBC, NBC, Reuters, NPR, Bloomberg and more.


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