Managing Principal Sharon Berman was a guest on The Secret Sauce Marketing Tastings podcast, discussing how the digital age has revolutionized public relations. While the internet has somewhat leveled the playing field for professionals looking to do their own public relations, Sharon notes that individuals and firms must be able to generate their own digital content and understand how to leverage it across multiple platforms to be successful. She shares helpful insights for creating visibility and engaging with target audiences via various digital channels.
Hosted by Kimberly Rice of KLA Marketing Associates, the podcast offers practical marketing lessons for those looking for inspiration, empowerment and insights for building a prosperous business.
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