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Development of Robust Lead Intake Program Transforms Law Firm’s Sales Pipeline
Client: Los Angeles trial law firm specializing in personal injury, class actions and mass torts Challenge: An established plaintiff’s trial law firm lacked a sophisticated intake process, which resulted in neglected leads and missed opportunities. Without a centralized infrastructure or reliable data to assess what was working, the firm couldn’t effectively evaluate marketing ROI or… -
Transforming Lead Generation and ROI Tracking for Long-Term Growth
Client: A nationwide nursing home abuse law firm Challenge: The firm was unable to monitor the effectiveness of its marketing efforts and ROI of multiple campaigns. Work: The Berbay team went to work executed on multiple phases: Customized CRM: Using the current CRM, instead of spending money and resources getting a new one, we customized their platform… -
Strategic Marketing Plan Provides Roadmap & Tools for Long-Term Growth
Client: Civil Appellate Law Firm Challenge: One of the nation’s leading civil appellate firms struggled to identify where to allocate the firm’s marketing budget. Marketing efforts were ad hoc and without tools to capture ROI or benchmark success. The firm also didn’t know if they were missing opportunities. Without a comprehensive overview of where time and resources… -
Boosting Emerging Real Estate Firm’s Standing through Nominations and Rankings
Client: Nationwide private commercial real estate lender Challenge: A commercial real estate lender sought to enhance their visibility and credibility in a competitive market, where they faced the challenge of competing against firms with 10 to 20 years more experience. Despite their success, they lacked a strong digital presence and had not promoted their achievements, which limited… -
Media Training Elevates Real Estate Firm as an Industry Leader
Client: A real estate investment and asset management firm. Challenge: A well-established real estate investment and asset management firm specializing in multifamily operations and acquisitions on the west coast wanted to increase its visibility in the media. Despite their deep expertise in the multifamily market, the firm historically took a backseat with their marketing and was… -
Strategic Marketing Overhaul Enhances Real Estate Firm’s Investment Strategy
Client: International real estate investment firm based in the U.S Challenge: An international real estate investment firm was known primarily for its investment platform—not strategy and unique opportunities. Work: Berbay uncovered that the client has a unique investment strategy with hotels, office spaces, multifamily and mixed-use properties. We took a strategic approach to revamp all marketing material comprehensively… -
Targeted PR Campaign Boosts Visibility for Real Estate Firm’s Global Investor Appeal
Client: International real estate investment firm based in the U.S Challenge: A real estate investment firm wanted to increase new and repeat investors nationally and internationally. Work: Berbay was tasked with expanding awareness and educating on the benefits of the firm’s investment platform. We took a media-forward approach to obtain coverage on the platform and ensure the firm’s… -
Media Campaign Creates Trust and Credibility for Real Estate Investor’s “Opportunity Zone”
Client: Privately held real estate investment and private equity firm Challenge: The California-based firm acquired a large plot of land in northern Nevada to be used for industrial, commercial and residential purposes. It was critical that the local community be onboard to successfully move the project forward. Work: Berbay executed a media campaign, including press conferences, press releases… -
Litigation PR Campaign Gets Widespread National Coverage and Brings in New Cases for Law Firm
Client: Plaintiff Trial Law Firm Challenge: A plaintiff trial law firm filed a lawsuit against a government entity and its department, alleging negligence in the handling of sensitive information that was subsequently posted online. The client wanted to put pressure on the defendants to resolve the matter quickly and amicably while ensuring the affected individuals… -
Launching Niche Instagram Account Results in New Lead Pipeline and Expanded Presence for Employment Law Firm
Client: Los Angeles Trial Law Firm Challenge: A plaintiff’s trial law firm with established personal injury (PI) and employment law practices wanted to increase employment leads within a specific market but was hesitant to take a niche marketing approach for fear of losing out on PI work. The firm had primarily relied on traditional channels…
Successes.
Voted one of “The Best” in the legal public relations industry by The Recorder, Berbay is proud of the relationships we’ve cultivated with our clients and the many successes we’ve obtained on their behalf.
Below, you can hear from our clients directly, read representative case studies, and review a representative list of clients.
Testimonials
“So why would I recommend Berbay. Well first of all, results and they have brought results, media placements, strategic media placements and we’ve really appreciated that, but more than that, they’ve gotten to know our attorneys and our practice really well and they did it in less time than we had expected.”
Teresa Ferguson
Marketing Director
Slack & Davis
Case Studies
Leveraging Firm’s Sponsorships Yield New Client Base
A personal injury law firm wanted to position itself as the leading law firm for bicycle accidents in California. The firm and its attorneys are long supporters of many cycling organizations that promote bike safety and hold various biking races yet, their support was not being fulfilled to their optimum. Berbay conducted extensive research to reveal all of the marketing opportunities that the firm was missing out, including bylining articles for the organization’s newsletter, promoting the firm at various cycling events, leveraging the organization’s strong social media presence and more. As a result of Berbay’s tenacious follow up, not only did our client gain increased visibility in the biking community, but obtained two new clients from our efforts.
Clients
- Law Firms
- Legal Service
- Real Estate
- Financial
- A/E/C
- B2B
- Consumer
- HR
- Technology
- Non-Profit
- Healthcare
Let’s Put You Front & Center
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