We’re pleased to have David Ackert of the The Ackert Advisory as our guest blogger. David is recognized for his ability to bring out the business development “best” in those he works with.
Ad hoc. That’s the primary theme when it comes to most people’s business development. When our schedule lightens up, we do some networking. When things get busy, business development grinds to a halt. What’s the ROI for all the lunches and meetings and mixers and tweets? Most of us don’t bother to measure such things. It all seems to get stirred into the generic bucket from which our referrals trickle out.
Ever heard the expression, “You can’t change what you don’t measure”? Well, here are a few things you can measure in 2014 to change your book for the better:
In my opinion, business development is more art than science, but metrics can be helpful as you seek to convert time and energy into tangible results.
David Ackert is a business development consultant, the president of The Ackert Advisory, and the founder of Practice Boomers, a business development e-learning program for law firms. Learn more at www.ackertadvisory.com.