Berbay Marketing & PR Account Manager Erica Hess was featured in an interview published by AttorneyRankings, discussing public relations tips law firms and individual attorneys should consider to boost their practice. Ms. Hess explains, “Not every firm needs a PR campaign, but it goes a long way in creating top of mind awareness among your target markets, as well as positioning yourself as an expert in your field.”
Further, Ms. Hess answers questions, including when to hire an in-house public relations specialist versus consulting a specialty firm, how websites and social media leverage media attention, and how firms can manage their image through online reviews such as a Yelp business profile.
