Owner and Principal Megan Braverman joined Wayne Pollock’s Legally Contented podcast for a conversation on the role of thought leadership for lawyers and the anatomy of a successful PR campaign. Megan and Wayne delved into the state of the media industry, the role AI plays, how lawyers can become sought after by the media and their predications for the future of legal marketing.
Megan explained how lawyers can get coveted media placements and what it means to be a great thought leader. The two also talked about how the media landscape has changed and how law firms can adapt to those changes.
In each episode of Legally Contented, Pollock, a former AmLaw 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers, legal industry in-house marketers and other legal industry experts who are doing big things with their marketing efforts.