In addition to delivering creative and effective marketing and public relations programs for clients, we also take great pride in bringing the same level of commitment and innovation to the well-being of our employees. Therefore, in balancing the deadline-driven world of marketing and PR with the importance of maintaining individual health and wellness, we are pleased to announce the introduction of Fall Fridays. Similar to New Yorkers’ “Summer Fridays,” Fall Fridays capitalizes on the beautiful weather present nearly year-round in Los Angeles.
The Fall Friday program is a new office-wide initiative where the Friday workday is shortened by 50 percent, allowing us to enjoy a longer weekend and to begin a new workweek invigorated and energized. To make up time, we work longer hours Monday through Thursday. Our goals in implementing Fall Fridays are to:
According to an informal survey of personnel directors at Fortune 1000 companies conducted for The Washington Post, nearly half of respondents said their business has instituted a shorter workweek or is considering doing so.
As an innovative, responsive leader we embrace change — our implementation of Fall Fridays puts us at the forefront of the shorter workweek movement. We greatly value our employees; therefore, nurturing their happiness, health and well-being is a top priority.