There Is More Than Meets the Eye: Infographics as a Marketing Tool
Since 2012, infographic search volumes have increased by more than 800 percent. By definition, an infographic is a visual representation of information designed to make data easily understandable. Because infographics relay information and communicate a message quickly, marketers are starting to adopt this model as a way of providing an abundance of data to their target audience. As an extension of our brain, our eyes develop images simultaneously, allowing our mind to process these visuals 60,000 times faster than text.
We see infographics every day in the public environment; whether they are traffic or transportation signs, they relay a call to action. Charts, diagrams and graphs, common marketing tools, often present an abundance of information and data for analysis. However, marketers are starting to use infographics as an alternative tool to communicate statistics and facts effectively, in a way that is easy for the brain to break down and comprehend.
People are exposed to interminable amounts of information daily, and studies show that the brain only remembers about 20 percent of what it reads. Therefore, professionals are turning to infographics for a number of reasons, primarily because they are:
- Captivating—Infographics allow you to be creative with content design.
- Easily viewed—A visually compelling concept will attract your target audience.
- Search engine optimization (SEO) boosters—Because infographics are likely to go viral, they increase your probability of site traffic.
- Professional—This approach shows an expert understanding of the subject.
With nearly 65 percent of the population being visual learners, marketers have seen a dramatic increase in Web traffic sites that use infographics.