The Next Generation of Marketing: How to Make Millennials Loyal Customers

Author: Michelle Felix | August 28, 2015

Analysts say that millennial consumers are driving the market, yet most marketers have no idea how to relate to them. Since millennials crave more personal interactions, it is important that they feel as if you are communicating with them, not to them. To make loyal customers of millennials, it is essential to understand and market to their ideologies by developing a relationship and conversation with them. In a world of digital connections, marketing is viewed as something bothersome that interrupts what they really want or need to be doing. A millennial-focused campaign shows that you are listening to their needs and wants, and can provide value to their lives. Here are the core millennial values and ideologies that are crucial to remember when attracting a millennial customer.

Convenience. Most brands are about numbers and transactions, not convenience. Providing appealing options, such as convenient access and on-the-go mobility. It is important to not have clients see your business as a cumbersome obstacle.

Customization. We don’t live in a one-size-fits-all world anymore. Everyone has different needs. Give your consumers the freedom of choice, and make your company an empowering force in their lives.

Conversation. With search engines and social media, modern consumers have the power to shape your brand and define its success, which makes including them in the conversation important, because it shows that you are listening to their comments, and making sure that their values and needs are met.

The traditional marketing approach is studying an audience, gathering a few of their relevant messages, and highlighting a few of their characteristics in a common message for them to absorb. When targeting millennials, it’s important to also switch up the usual marketing approach with the above values in mind.

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