Podcast: Enabling Revenue: The Role of Client-Facing Legal Sales

Episode 52

Dawn Sheiker is the Director of Client Relations at Morris James LLP, with six offices in Delaware. She is known as a conceptual thinker and effective manager with a proven ability to increase profitability and market penetration. Dawn provides consultative support to attorneys to develop and execute effective business plans that ensure superior client service. She also develops personal relationships with key clients and referral sources to gain important and actionable feedback on firm operations to drive revenue.

Dawn serves as President-Elect for the Legal Marketing Association (LMA), Northeast Region, and has been an active leader in LMA in the Metro Philadelphia area since 2013, serving as the legacy chapter’s Treasurer and President.

What you’ll learn in this episode:

  • How a Director of Client Relations and Director of Marketing can work together to drive revenue in a law firm.
  • How the client-facing role is evolving.
  • How legal marketers can gain buy-in from the lawyers when creating or transitioning into a sales role.
  • What questions to ask your lawyers to better understand their practice and communication methods.

Additional resources:

Related episodes.

LFMC Feature Image 14

Episode 115: Want to Generate Leads? Start Tracking

Episode 115 What you’ll learn in this episode: Why B2B companies are often underserved by traditional marketing companies and strategies What the different parts of the digital marketing funnel are, and how understanding the funnel can help you generate and convert qualified leads Why websites are still a key part of a marketing strategy How […]

Read More →
LFMC Feature Image 15

Episode 114: Forget Your Website Homepage—Google’s Search Results Page Is the New Face of Your Brand

Episode 114 What you’ll learn in this episode: Why Google’s search results page is more important than your website homepage Why the most successful law firms are involved in their marketing, even when they hire an outside agency How a firm’s intake process can make or break their SEO efforts Why content marketing today is […]

Read More →

Episode 113: Succession Planning Doesn’t Have to Be Scary—Here’s What You Need to Know

Episode 113 What you’ll learn in this episode: How to determine what your succession planning goals are Why it’s so difficult to sell a law firm, and which types of practices may sell more easily than others When to start succession planning, and how long to expect a deal to take How buying a firm […]

Read More →

Dominate the Conversation

Arrange a meeting with our team

"*" indicates required fields

This field is for validation purposes and should be left unchanged.