I recently attended a Legal Marketing Association (LMA) panel discussion, “Mergers & Integration: Recent, Real World Examples of How Business Development, Marketing & PR Should Handle Law Firm Mergers and Acquisition of Laterals.” The panelists included: Romona Cyr Whitley – Marketing & Business Development Director at McKenna Long & Aldridge LLP; James Wood – Regional Marketing and Business Development Manager at Bryan Cave; and Lisa Sachdev – Manager of Client Relations at Drinker Biddle & Reath LLP. They have been on the front lines of some of the largest, most public mergers and acquisitions.
The marketing and communications department is typically one of the first to welcome the new attorneys and staff members in a merger or acquisition, and consequently is responsible for making sure the new group feels welcomed and helping them adjust them to their new firm’s culture.
The panelists provided the following tips for successfully handling a merger or acquisition:
What tactics do you think are most successful when handling a law firm merger?
-By Berbay Account Manager Erica Hess