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How does a PR campaign for a boutique law firm differ from a larger one?

It’s obvious that the major difference between a solo boutique, medium, and large law firm is by size, and a public relations campaign for these law firms also differs by size. In a boutique firm, a public relations campaign may only support 10 professionals, whereas, in a large firm, a PR campaign may support several hundred.

What’s most important are each of these firms’ goals. For example, the boutique and large firms may both be full service with a wide range of practice areas for which they need PR support. In that case, you’ll have several PR strategies for different practice groups. Your real estate practice strategy will look different from the one you deploy for your intellectual property practice. With larger law firms, you might have more offices and may need increased PR support for local areas. A smaller firm may only have one office and lesser PR needs geographically. It can be especially important for a smaller firm to have a PR campaign in order to level the playing field when stacked up against larger firms. Bottom line, firms, regardless of their size, need PR support to create visibility and generate leads to drive business.

For more information on how Berbay can assist your law firm’s advertising efforts, please contact us at megan@berbay.com or (310) 405-7343.

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WE DO WHATEVER IT TAKES TO GET RESULTS
Edwin F. Feo, Partner, Milbank, Tweed, Hadley & McCloy, LLP
The team at Berbay took the time to understand our practice and quickly and effectively increased our visibility within key markets. I often receive phone calls from competitors complimenting us on the high exposure we’re receiving – and it’s largely due to Berbay’s efforts.
Edwin F. Feo, Partner Milbank, Tweed, Hadley & McCloy, LLP
Tod Beebe, Esq., Managing Partner, Barton, Klugman & Oetting, LLP
We have come to rely on Berbay's quick response to time-sensitive projects, as well as their ability to generate additional marketing opportunities for the firm. Berbay's persistence has made a tremendous difference in giving our attorneys the visibility they need in front of key audiences.
Tod Beebe, Esq., Managing Partner Barton, Klugman & Oetting, LLP
Susan Fowler McNally, Partner, Real Estate Attorney, Gilchrist & Rutter
Berbay has been proactive about finding opportunities for our attorneys to get their opinions and articles into publication, as well as being very responsive to our requests. They have also been instrumental in getting our client's viewpoint into publications, which help shape opinion.
Susan Fowler McNally, Partner, Real Estate Attorney Gilchrist & Rutter
Stephen J. Donell, President, FedReceiver, Inc.
The Berbay team has effectively increased recognition of our firm in our target markets. From securing MCLE speaking opportunities, obtaining quotes in Wall Street Journal and Bloomberg, to designing our firm's marketing materials – they have been a significant asset to our firm.
Stephen J. Donell, President FedReceiver, Inc.
Stephen Garcia, Partner, Garcia, Artigliere & Medby
For years, Berbay has been our go-to marketing and public relations resource and consultants. Since then, the number of leads and cases we’ve generated has significantly increased. In addition to revenue growth, they’ve contributed to raising our firm profile. They don’t shy away from a challenge.
Stephen Garcia, Partner Garcia, Artigliere & Medby
Robert N. Sacks, Esq., Partner, Sacks, Glazier, Franklin & Lodise, LLP
In a world where consulting firms may not always live up to their promises, Berbay did exactly what they said they would do. We're very happy with their services.
Robert N. Sacks, Esq., Partner Sacks, Glazier, Franklin & Lodise, LLP
Robert J. Rose, Esq., Managing Director, Sheldon, Mak, Rose & Anderson, PC
Berbay gives us personalized attention with account executives who take the time to know our business, and look for opportunities to make us look our best.
Robert J. Rose, Esq., Managing Director Sheldon, Mak, Rose & Anderson, PC
Peter Weil, Co-Managing Partner, Glaser, Weil, Fink, Jacobs, Howard, Avchen & Shapiro, LLP
Berbay's team has performed at an exceptional level on behalf of our firm. They continue to bring us new opportunities and have obtained recognition in print and online for our attorneys. They have exceeded my expectations.
Peter Weil, Co-Managing Partner Glaser, Weil, Fink, Jacobs, Howard, Avchen & Shapiro, LLP
Mark Ivener, Esq., Managing Partner, Ivener & Fullmer, LLP
I couldn't have asked for better work. Berbay has helped increase our firm's visibility with a steady flow of articles appearing in targeted industry publications. The response has opened other doors, such as speaking opportunities that we wouldn't otherwise have had. I've been very impressed.
Mark Ivener, Esq., Managing PartnerIvener & Fullmer, LLP
Lisa Callif, Partner, Huntley, Donaldson + Callif
I would recommend Berbay, hands down. They have been so pleasant to work with, and are so good at their jobs, and have really helped us to accomplish our goals. I think any professional group would really benefit from having them on their team.
Lisa Callif, PartnerHuntley, Donaldson + Callif
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