Sheenika S. Gandhi is the Director of Marketing and Business Development at Payne & Fears LLP in the firm’s Irvine, California office. She is also a licensed California attorney.
She is a strong project manager, creative thinker, and a trusted advisor for the firm’s attorneys and management. Her recent notable projects include an integrated thought leadership strategy, a business development coaching program, and a centralized budget and operational processes.
Prior to joining Payne & Fears LLP, Sheenika led digital marketing strategy at Knobbe, Martens, Olson & Bear, LLP, an AmLaw200 firm. She serves as Vice-Chair of the Legal Marketing Association’s Southern California Local Steering Committee.
What you’ll learn in this episode:
How legal marketers without a J.D. can level the playing field and develop a better understanding of the legal profession.
What it means to “strike at the right time” with your attorneys, and how to do it.
Why it’s important to track and chart your interactions with your clients to follow the “life cycle” of the relationship.
How to encourage your attorneys to step out of their comfort zone regarding social media and other new technologies.
How to methodically change firm culture to help lawyers and management adapt to change.