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Podcast: The Steady Approach to Firm-Wide Changes

Author: Berbay Marketing & PR | November 7, 2018

Episode 20

Sheenika S. Gandhi is the Director of Marketing at Greenberg Glusker. She is also a licensed California attorney.

She is a strong project manager, creative thinker, and a trusted advisor for the firm’s attorneys and management. Her recent notable projects include an integrated thought leadership strategy, a business development coaching program, and a centralized budget and operational processes.

Sheenika was previously the Director of Marketing and Business Development at Payne & Fears LLP in the firm’s Irvine, California office. Prior to joining Payne & Fears LLP, Sheenika led digital marketing strategy at Knobbe, Martens, Olson & Bear, LLP, an AmLaw200 firm. She serves as Vice-Chair of the Legal Marketing Association’s Southern California Local Steering Committee.

What you’ll learn in this episode:

  • How legal marketers without a J.D. can level the playing field and develop a better understanding of the legal profession.
  • What it means to “strike at the right time” with your attorneys, and how to do it.
  • Why it’s important to track and chart your interactions with your clients to follow the “life cycle” of the relationship.
  • How to encourage your attorneys to step out of their comfort zone regarding social media and other new technologies.
  • How to methodically change firm culture to help lawyers and management adapt to change.

How to contact Sheenika Gandhi:

Berbay Marketing & PR