Berbay Corp. Principal Moderates LMA-LA June Program: Best Practices – Implementing Client Surveys in Law Firms

June 2009

Sharon Berman, Principal of Berbay Marketing & PR, moderated a panel discussion presented by the Los Angeles chapter of the Legal Marketing Association (LMA-LA): “Best Practices: Implementing Client Surveys in Law Firms.” Panelists for the June 17 program were

• Vickie Spang, CMO of Sheppard Mullin
• Kathleen Flynn, CMO of Sedgwick
• Larry Kohn, Kohn Communications
• Kelvin Chin, former CMO

Panelists discussed best practices for administering client surveys in the legal realm, as well as the challenges marketers encounter and how to overcome those obstacles. The program took place at the Standard Hotel in Downtown Los Angeles from 12:00 p.m. to 1:30 p.m.

“In the past few years, there hasn’t been as much ‘buzz’ about surveying clients regarding their satisfaction with law firms,” said Ms. Berman. “It’s great that LMA-LA is resuscitating the subject, so we can all share information about the benefits of client satisfaction surveys, as well as lessons learned.”

The Legal Marketing Association provides a forum for its members that encourages and educates the legal community about the role of marketing professionals within the legal services industry.

Berbay Marketing & PR is a marketing consulting firm specializing in working with professional services firms: legal, financial services, real estate, and other professional services. The firm is located in Los Angeles, California. The phone is 310/914-4200. The fax is 310/914-4201. The firm’s website is www.berbay.com.