“All defense firms are going to have to have new websites,” is the way that Phillip Baker of Baker, Keener & Nahra, LLP wrapped up a session with a panel of three sitting judges at the recent Association of Southern California Defense Counsel conference. Why are defense firms going to need new sites? Because, by their own admission, judges immediately Google the lawyers and expert witnesses involved in a case they know they will be hearing. And, often, defense firms’ websites pale in comparison to those of their plaintiff counterparts.
The 2024 Marketing Partner Forum (MPF), which Berbay has proudly sponsored for more than a decade, explored marketing strategies for