Today, Twitter is the number one source for news as it happens. It is also a powerful tool to communicate with your client base and gather information. However, businesses and communication professionals are still learning how to navigate the Twitterverse, and things don’t always go as smoothly as planned.
An example of a social media marketing meltdown is the recent JP Morgan hashtag campaign: #AskJPM. JP Morgan hosted a live Q&A session where followers could ask Vice Chairman Jimmy Lee questions about leadership and career advice, and what they received was a flood of angry, sarcastic customers.
In case you find yourself in the same predicament as JP Morgan, here are a few tips to follow:
In conclusion, hashtag campaigns are still a great vehicle to reach your brand’s audience. However, it is best to expect the best, but plan for the worst.