Berbay Marketing & Public Relations has awarded a $1,000 scholarship to Ashley Tate, a second-year journalism student at Howard University.
Each year, applicants are asked to submit an essay answering the question, “What is an example of a company or organization with a strong public relations presence, and what are the main qualities that go into the company’s PR success?” Ashley was selected for her essay submission discussing how Ben & Jerry’s addresses social justice issues while staying true to their goal of distributing the best ice cream possible. She examines how Ben & Jerry’s brand delivery and unique flavors catch the attention of customers.
Ashley’s passion to tell stories led her to pursue a major in journalism. She aspires to be a producer for a major news outlet and a contributing writer in magazines and newspapers.
Berbay launched its annual scholarship program in 2015 to support marketing, public relations and communications students working toward a professional career in the field.
“We’ve retained and hired numerous PR firms in the past and based on the experience we’ve had with Berbay, we think they are at the top of the list and the best PR firm we’ve worked with in our careers.” - Steve Huntley
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