Client: The largest black-owned law firm in the nation
Challenge: A civil litigation firm was unhappy with the result of their recent website redesign. They approached us to redo the website and content to better showcase the firm’s expertise, diversity and successes.
Work: Berbay used new design trends while maintaining a simplified navigation that visitors could easily follow. Understanding that design is only one component of a successful website, we interviewed the attorneys to uncover the firm’s differentiators, and crafted content that would engage visitors and encourage them to remain on the site longer.
Result: We were able to look at the big picture beyond just design, and incorporate messaging that would resonate with the firm’s prospective clients. The law firm received a dynamic, attention-getting website that reflected who they are and they level of work they do.
“We’ve retained and hired numerous PR firms in the past and based on the experience we’ve had with Berbay, we think they are at the top of the list and the best PR firm we’ve worked with in our careers.” - Steve Huntley© 2021 Berbay Marketing & PR, All Rights Reserved