Is It Creative, or Is It Creepy?
Prior to attending the Legal Marketing Association’s Annual Conference in Las Vegas, I was bombarded with emails from exhibitors inviting me to stop by their booth. Super Lawyers®, a peer review rating system for lawyers, went one step further.
When I stopped into my room for a quick break after lunch, they had left an ad on my mirror. It made me stop and look around the room to see if someone was there. I will give them credit for going the extra mile to get my attention, but I can’t help to think it walks the boundary of invading privacy.
-By Berbay Account Manager Erica Hess