At any given moment, thousands of public relations pros are competing for the attention of busy reporters. So, how do you make your pitches and press releases stand out? Public Relations Society of America hosted a media relations panel examining seven strategies to pique reporters’ interest.
Business Development
How Much Money Should You Spend on Your Marketing?
The million-dollar question: “How much money should I spend on my marketing?” Ah yes, the age-old conundrum that keeps business