Podcast: COVD Era Digital Marketing: What Law Firms Need to Know

Episode 78

What you’ll learn in this episode:

• The difference social media advertising makes on social media marketing efforts.
• How digital marketing strategies have changed due to the pandemic.
• What is the “Hollywood product” and why it is important to dress up your marketing efforts.
• The impact COVID has had on the influence of social media.
• The lasting impact COVID will have on how lawyers do business development.

About Jason Ciment:

Jason Ciment is a former attorney and CPA who has put his years of Search Engine Optimization (SEO) experience to work for law firms and other businesses by launching GetVisible, a digital marketing agency.

Jason has been doing online marketing for 20+ years and has written, “I Need More Clients: Digital Marketing Strategies That Grow Your Business,” a book on SEO and digital marketing. He has worked with lawyers, CPAs, entrepreneurs, business owners and heads of marketing for billion-dollar companies. Jason speaks at local, regional and national conferences about advanced digital marketing and brand positioning strategies.

Additional resources:

• • GetVisible Facebook
  • GetVisible Twitter
  • GetVisible LinkedIn
  • Jason’s Twitter
  • Jason’s LinkedIn
  • Jason’s Instagram
  • Book: “I Need More Clients: Digital Marketing Strategies That Grow Your Business”

Episode Transcript