Managing social media accounts can be a full-time job, but many law firms don’t have the staff or time to keep their profiles up-to-date and engaging. Thinking up ideas for social media content seems simple if you’ve never managed a business account. But once you’re staring at a blank Facebook profile with no idea what to post, it quickly becomes apparent how time-consuming it can be.
Thankfully, on social media, doing something is better than doing nothing at all. The important thing is that you just start somewhere. You can always improve as you go; small changes can make a big difference and they add up over time. Even if you have only 15 minutes a day, here are five impactful things you can do to maximize your time and make your social media shine.
Using photos and videos will have a significant positive impact on your social media presence. And it doesn’t need to be anything fancy; cell phone photos and free images from a stock photo website are both fine options. As long as the visual is relevant, clear and nicely cropped, you don’t need to have professional-level photos. You will be sure to see an increase in engagement.
Posting regularly is a surefire way to show up more often in your followers’ feeds, but it can be difficult to come up with enough social media content to post multiple times a week or day. Luckily, not every post has to be original. When you’re at a loss for content, sharing industry news and results from major cases can help fill the gap. A quick blurb about your firm’s opinion on the news will make the post more engaging for followers.
Social media is a great place for law firms to connect with clients, but ultimately, these platforms were built on the connections between family and friends. Take advantage of personal connections by sharing posts from your business page on your own account, and ask your fellow attorneys and clients to do the same. It helps humanize your firm and increases the reach of each post.
Platforms like LinkedIn and Twitter are great for sharing information about your firm, but out of the millions of people who use these websites, only a handful are potential clients. Reach more of your audience by joining industry- and client-specific communities, like Facebook groups and subreddits on Reddit. The goal is not to recruit clients right off the bat, but to introduce yourself, build relationships and keep tabs on trends and needs; clients will come organically.
You’re not using social media in a vacuum—there are humans on the other end of everything you post. Two-way communication is more engaging (and more enjoyable) for your followers than just being talked at. Take a few minutes each day to respond to comments, retweet potential clients and ‘like’ your followers’ posts. It’s a small task that can have a big impact on your social media presence.