Podcast: Leveraging Thought Leadership to Effectively Create New Business

Episode 65

What you’ll learn in this episode:

  • The type of data JD Supra provides to client firms that can help refine marketing and business development efforts.
  • Trends in the adoption of technology by law firms.
  • What services JD Supra offers to lawyers and law firms, and how its distribution system works.
  • How law firms have used data to create meaningful interactions with prospects and clients and turn this into new business.

About Adrian Lürssen:

Adrian Lürssen is the co-founder and vice president of strategic development at JD Supra, a digital media company that allows lawyers and law firms to use their expertise to reach new clients, gain media attention, establish authority in their field of practice and increase visibility via social media. An expert on the state of content marketing and digital media, especially as it pertains to marketing of professional services, Adrian is regularly invited to speak to legal and technology organizations, including Legal Marketing Association.

Additional resources:

Episode Transcript

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