Even if you don’t have thousands of people following your blog, there are still many reasons to have one. For instance, depending on how it fits in with your website, a blog can contribute to a higher search engine ranking. There are ways to “push” your blog comments out into the world via social media outlets, RSS feeds, etc. Blogging can be a great way to build your credibility, so that when people do visit your blog, they immediately see that you are the expert. Also, blogging is just a nice way to express yourself—the “Dear Diary” of the internet age.
At a recent conference in New York, I met a woman from Tokyo who told me why she blogged about her business. She said that when people met her, even for the first time, they felt that they knew her. Because of this, they immediately trusted her. She didn’t have to start building that trust from scratch. I thought, “Wow, what a great case for blogging.”