Four Ways to Refresh Your Newsletter
An IDC Research study revealed that 80% of smartphone users check their phones within 15 minutes of waking up. With hundreds of companies flooding inboxes by 9 a.m., it’s no surprise people delete and repeat as part of their morning routine. To keep your target audience from missing your important message, here are some tips on how to refresh your newsletter to keep your readers engaged.
- Add Some Color – One of the easiest ways to stand out and stimulate brand recognition is through color. Color gives your brand “personality” and makes your communications more visually appealing.
- Digestible Content – Keep it concise. The combination of our short attention span and habitual scanning means your newsletter must get straight to the point. Don’t forget to use photos and bulleted lists that make your key takeaways easy to read. No one wants to spend more than 10 seconds trying to understand the call-to-action.
- Develop Catchy Subject Lines – A catchy subject line is undoubtedly the number one reason people open your email. Think of ways to catch people’s attention – a funny saying, posing a question or tying it to relevant news.
- Mobile-Friendly –Take advantage of viewing your newsletter in mobile format; most newsletter distribution services offer this option and it’s a great way to plug and pull information.
Change can be a good thing, and you’ll be sure to see the benefits of those changes in the form of higher open and click through rates.