Turning Bad Yelp Reviews Into…Advertising Campaigns?

Author: Megan Braverman | June 27, 2014

“When life gives you lemons, make lemonade!” Wise words. This is exactly what Longman & Eagle – a restaurant in Chicago – did with what most people would believe is a reputation-hurting one-star Yelp review:

“OK. First things first! It’s dark, gloomy and noisy. Who wants to eat in that kind of atmosphere? Second. Who eats that kind of food? Bone marrow & wild boar? Yucky! Yeah this place is just not the kind of place for me. It seems just so awkward…”

Many business owners, especially restaurants, often feel victimized by the power of Yelp reviews and their inability to control what is posted. So when Longman & Eagle noticed the bad Yelp review, instead of claiming it was false or trying to make amends with the customer, they turned it into a postcard which is available at the restaurant.

They handled this Yelp review with such charm and creativity that it became the talk of the town. Especially now that it’s a Michelin-starred restaurant, a hallmark of fine dining quality, it shows there is more you can do than pout about your bad review.

We categorize this as the best Yelp revenge yet!

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