Choosing a public relations firm from a pool of thousands can be a daunting task, especially in a highly-regulated industry, such as financial and legal. These industries require a level of expertise and knowledge that a general public relations agency simply cannot provide. Below are a few top reasons to hire an industry-specific firm that can provide you the media visibility your firm warrants.
Time is money. Why pay someone to take a month or two to learn your industry when you could already be gaining the media coverage and visibility you paid for in those months?
Media knowledge. PR specialists already know the go-to contacts within an industry’s publication and, more likely than not, have already established a relationship with that editor. Having an in-depth knowledge of industry-specific publications and their editorial team helps specialists create targeted media lists for pitches and press releases.
Industry veterans. The firm’s key decision makers often obtain information and referrals from other industry veterans to influence their own firm’s decisions. While a client referral is always great, a proven track record also speaks for itself.
Sales and marketing efforts in highly regulated industries need to be timely, relevant and delivered in the language the industry speaks – something public relations specialists know more about than the average public relations company.