I don’t think Shakespeare intended to answer this question, so we will help answer it for you. Blogs have officially made their way to the top of the marketing lists of many law, real estate, financial and other types of firms, but some haven’t jumped on the bandwagon yet and are wondering if they should. Below are a few tips to keep in mind if you are considering starting a blog:
Like most marketing efforts, it’s sometimes difficult to measure the impact or results. Offering your audience a fresh perspective and insight into trends in your field positions you as an expert. Regardless, you need to embrace the uncertainty of a blog in terms of return on investment and determine what your goal is – whether requiring immediate benefits from your marketing efforts or seeding name recognition and building your reputation over a longer time span.
In conclusion, if you have the time, budget and energy to devote to blog writing, then we encourage it. If not, there are other marketing tools in the arsenal to utilize.