With the flurry of social media platforms available, it can be a difficult and exhausting task to keep up. While scrolling through my LinkedIn feed, I came across a post highlighting the best times to share on Facebook, Twitter, LinkedIn, Google+ and Pinterest. This reminded me of the many studies I’ve encountered, many of which conflict with one another, claiming to know the best times to post. Being in the business of marketing, this got me thinking: Am I getting the most traction out of what I post?
The truth is that these studies serve only as guides, and the best times to post should be determined from an analysis of your business and your audience. Is your typical follower a stay-at-home mom? Is he or she a professional working long hours? Think about how your followers are staying up-to-date. Most people are staying current through their smartphones and have short attention spans; therefore, pictures, short taglines and links are best for grabbing their attention.
Finally, the key to keeping your followers wanting more is creativity and consistency. Feel free to use the below guidelines as just that.