Podcast: Better Business Development and More Effective Marketing

Episode 45

Silvia Coulter is a Co-founding Principal of LawVision and Adjunct Professor at George Washington University, College of Professional Studies in the Masters in Law Firm Management program. She is widely regarded as one of the legal industry’s most experienced business development, leadership, and organizational culture experts. Her experience includes working as a former Strategic Account Executive and Sales Leader at a Fortune 50 company, Chief Marketing and Business Development Officer of two global law firms, and a consultant and facilitator to firms across the globe.

In 2010, Silvia was awarded the highest recognition in the legal industry among her peer group and inducted into the Legal Marketing Hall of Fame. She is a co-founder of the Legal Sales and Service Organization (LSSO), a past President of the Legal Marketing Association, and a Fellow of the College of Law Practice Management. Silvia is a frequent speaker and facilitator at law firm retreats and legal industry meetings.

What you’ll learn in this episode:

• Why a great marketing initiative doesn’t need a massive budget or a huge team to be successful.
• Why non-legal sales training is an incredible resource for legal marketers.
• The two critical documents lawyers can create to better build relationships.
• Why Silvia is preparing to launch a new business development and networking resource for women lawyers and other professional women.
• Significant trends in legal marketing.

Additional resources:

• LawVision Website
• LawVision IMAP
• Contact Activity Tracker
• LSSO Website
• BizDev Gals Website
• LinkedIn
• Twitter