Client: An international law firm
Challenge: An attorney mentioned particular interest in an industry that complemented his practice – the growth of virtual reality (VR) and the fact that technology was outpacing the law. He was eager to find a way to discuss the legal aspects of VR to demonstrate his expertise among prospective clients and referral sources. At the time, there was little to no case law surrounding the issue and media was reluctant to cover the topic.
Work: Knowing the attorney was a music buff, Berbay crafted a compelling speaker submission related to the legalities of virtual reality and pitched it to South by Southwest (SXSW) – one of the biggest music and tech conferences in the country.
Result: The attorney was selected as a solo presenter and provided with an all-access pass to SXSW. Speaking at a high-profile event gave the attorney a platform to expand his practice in a new industry, and paved the way to obtaining additional work in this area.