Podcast: Creating an Online Presence to Generate New Business

JasonCiment

Episode 6

Jason Ciment, a former attorney and CPA, launched an e-commerce website in 1996 to sell magazine subscriptions to businesses, schools and libraries. In 2003, Jason bought the e-commerce platform company that ran his magazine business and started licensing the shopping cart platform to businesses that wanted an online store.

In 2008, he put his years of Search Engine Optimization (SEO) experience to work for others by launching GetVisible, a consulting firm to help e-commerce clients drive traffic to their websites. The company later expanded into other channels such as law firms, manufacturers and nonprofits. Jason oversees GetVisible and works to ensure consistent and high-quality work on every project. It is his goal to stay at the forefront of web design trends as well as internet marketing technology opportunities.

What you’ll learn in this episode:

  • The importance of investing in public relations, SEO, and social media marketing and engagement for small and large firms to generate leads.
  • The value of the 4 C’s in branding and web design: Competitor, Communication, Collaboration and Coding.
  • How marketing can create messaging that attracts web traffic and why this is an ongoing process.
  • Techniques that allow search engines, and ultimately clients, to view the web-based content you offer as informative and valuable.
  • How to measure success through key performance indicators (KPIs) such as website traffic, and how much of that traffic converts to calls, leads and sales.

Ways to contact Jason:

Related episodes.

LFMC Feature Image 14

Episode 115: Want to Generate Leads? Start Tracking

Episode 115 What you’ll learn in this episode: Why B2B companies are often underserved by traditional marketing companies and strategies What the different parts of the digital marketing funnel are, and how understanding the funnel can help you generate and convert qualified leads Why websites are still a key part of a marketing strategy How […]

Read More →
LFMC Feature Image 15

Episode 114: Forget Your Website Homepage—Google’s Search Results Page Is the New Face of Your Brand

Episode 114 What you’ll learn in this episode: Why Google’s search results page is more important than your website homepage Why the most successful law firms are involved in their marketing, even when they hire an outside agency How a firm’s intake process can make or break their SEO efforts Why content marketing today is […]

Read More →

Episode 113: Succession Planning Doesn’t Have to Be Scary—Here’s What You Need to Know

Episode 113 What you’ll learn in this episode: How to determine what your succession planning goals are Why it’s so difficult to sell a law firm, and which types of practices may sell more easily than others When to start succession planning, and how long to expect a deal to take How buying a firm […]

Read More →

Dominate the Conversation

Arrange a meeting with our team

"*" indicates required fields

This field is for validation purposes and should be left unchanged.