The events of 2020 have forever changed many industries – and the media industry was not spared. Media outlets were already struggling to stay afloat, and now with the economic downturn and massive layoffs, we can expect that newsrooms will be permanently altered. This begs the question: what’s left of the media industry and how can professional service firms get the media’s attention in this new era?
Principal Megan Braverman and Account Director Aly Crea discuss these drastic newsroom changes and what a fluid media ecosystem means for your industry. They also address:
- How the media changed due to 2020 events and what the future of the media industry will look like.
- How you and your public relations team can get attention on your news amidst the changing landscape.
- How you should adapt your messaging.
