Podcast: A Worldly View of Legal Marketing

Episode 22

Jennifer Mir leads the marketing, business development, and communications department at Munger, Tolles & Olson LLP, a 200-lawyer firm with offices in Los Angeles, San Francisco and Washington, D.C. Her recent initiatives include spearheading the firm’s website redesign and redevelopment, including a rebrand of the organization. Jennifer transitioned into legal marketing following a career as a print journalist, newspaper reporter, and editor in the U.S. and Europe.

What you’ll learn in this episode:

• How thinking like a journalist can help your role as a legal marketer.
• Why focusing on two or three initiatives is more effective than trying to achieve a long list.
• Why implementing client feedback programs can be relationship builders, and what elements you need to consider before launching.
• What’s on the horizon for the future of legal marketing.

Ways to contact Jennifer:

• Twitter: @MirinLA
• LinkedIn: https://www.linkedin.com/in/jennifer-mir-5546276/
• Munger, Tolles & Olson LLP Profile: https://www.mto.com