Marketing Services.

Focused Industry Expertise

Our experienced marketing team can help your professional services firm thrive in an increasingly competitive landscape. Berbay provides marketing services to law firms, financial services firms, and real estate professionals. This focus means we have a thorough understanding of how to market your industry.

Content Marketing

Content marketing provides current and potential clients and referral sources with useful, relevant information which aligns with the services your firm provides. Whether it’s a bylined article, blog posts, or a podcast, our pros can help you create valuable content that builds your visibility and credibility.

Digital Marketing

Digital marketing strategies and tactics have become increasingly important as we spend more time online. Our team can guide you on how to position yourself through your website, social media channels, and digital advertising campaigns to keep current with the ever-changing best practices.

Email Marketing

Email marketing is among the highest converting forms of outreach available to your firm. Understanding how to consistently provide personalized, targeted email campaigns can be a challenge. Our team can recommend tools, create email marketing content, and evaluate what is working and what could be adjusted to see a better return on your investment.

Offline Marketing

Hard copy marketing materials provide another “touch” point to your target market and serve as reminders of your capabilities and expertise. We work with you to develop compelling marketing materials, including direct mail pieces, newsletters, presentation materials, promotional items, and more. We design and manage execution from start to finish to create outreach materials that will impact your audience.

Search Marketing

Prospects turn to the internet to identify and research firms they want to hire,  but no matter how well-crafted your website, it won’t be effective if they can’t find you online. Berbay’s experts in search engine marketing can advise you on how to optimize your existing content, improve your site architecture to attract more relevant search traffic, and add keyword-researched pages to your website to attract the right kind of clients.

Social Media Marketing

Social media presents one of the most cost-effective methods to disseminate your firm’s marketing content and generate visibility. Berbay’s skilled team can provide you with social media strategy, audits, management, and monitoring so that it is immediately obvious you’re the one to call first.

Our Results Speak For Themselves

Below are just a few ways Berbay’s team has worked to build visibility and credibility on behalf of our clients:

• Obtained media interviews and placed bylined articles in outlets such as The Wall Street Journal, LA Times, New York Times, CNN, NPR, as well as in trade and professional journals.
• Created new websites or revitalized existing websites for mediators, expert witnesses, and other professionals who market to attorneys.
• Obtained speaking engagements in law firms, and before Bar and industry associations throughout California and the U.S.
• Increased visibility in internet searches through search engine optimization (SEO) and pay-per-click (PPC) campaigns.
• Created visually striking, informative marketing materials such as brochures, pitch books, and one-sheets.
• Leveraged social media by creating or enhancing LinkedIn, Facebook, and Twitter profiles and increased visibility by consistently posting educational content.

Why Choose Berbay?

Our clients tell us that they chose Berbay because our experts provide:

• In-depth experience in their target markets.
• Hands-on service delivered consistently with an attention to detail.
• Tenacity in achieving effective solutions for even the toughest challenges.
• Creativity in executing innovative campaigns to make firms stand out.
• A collaborative philosophy that involves clients in developing and implementing strategies that are best for their business.

What Our Clients Can Expect

Ready to take the next step? When you request a free consultation, a member of our marketing team will be in touch to set up a time to talk by phone. We want to learn more about what you want to accomplish, explore your challenges, and give you a chance to ask us questions. We develop and present a proposal that outlines tactics to achieve results. Once approved, we can begin to work for you.