Strategic Marketing For Law Firms.

Berbay Marketing & PR serves as a strategic sounding board for law firms, providing analysis and recommendations on multiple aspects of your marketing and public relations programs. Our team constantly thinks about ways to make you more successful and grow your business. Everything your firm does touches your marketing, so we conduct a comprehensive assessment and offer strategic guidance to identify opportunities or gaps that can be capitalized on.

Refocused Marketing Strategy During Changing Economy Brings in New Cases for Law Firm

How Berbay Serves as a Catalyst to Enhance Your Marketing

Berbay compiles and reviews all of your current marketing initiatives. We ask in-depth questions that help guide next steps, such as who are your competitors; where are your leads with the most potential coming from; what pain points are holding your firm back and much more.

Thorough Review and Analysis of Current Marketing Efforts

Our goal is to determine what’s working, or not, and how you can get the most out of your efforts. Our analysis includes:

• Sales Process: From incoming leads to the overall sales journey, every touch point is important, so we examine things such as your reception intake, lead tracking process and follow-up with prospects.
• Referral Programs: Through an analysis of referral leads, we determine if there are any missed opportunities and if you are pursuing the right referral types.
• CRM: We look at your current process for updating, how current your CRM and database are, etc.
• Organizational Involvement: What professional organizations are you involved in, are there others that warrant involvement, and what level of participation should you have based on business development objectives.
• Speaking: Where are you speaking and how frequently; are there other opportunities you should pursue.
• Nominations: A review of the nominations you submit for, including previous submissions, as well as additional awards and rankings you should be going after.
• Sponsorships and Scholarships: Comprehensive assessment of who you’re supporting, how much money is being devoted and how this can be better leveraged for marketing purposes.
• Branding/Marketing Material: Do you have consistent branding across all materials, how you can enhance material, ways to improve your newsletter engagement and more.
• Online Footprint:
  • Website: How up to date is it, and what enhancements are needed? We develop recommendations to improve the layout, elevate overall user experience, expand content, etc.
  • Social Media: What profiles are missing, what needs updating and enhancing, suggestions on how to get your attorneys more active and ways to increase your following.
  • Reviews and Testimonials: Is there a process in place to capture reviews and how can you be more consistent in publishing feedback on your firm.
• Performance Marketing: Analyzing the performance of various advertising campaigns, such as print, digital and pay-per-click, and how to move initiatives forward.
• Other Opportunities: If we see something, we say something. During our analysis, we identify other opportunities we think are worthwhile.

Audit of Law Firm’s Organizational Sponsorships Identifies New Opportunities

Developing a Streamlined Marketing Plan for Your Law Firm

After we’ve done our research, we look at what the analysis points to in terms of investments going forward. From there, we develop a streamlined marketing plan tailored to your firm’s objectives with actionable steps, a timeline and responsible parties. We either hand the plan over to you to execute or we can work closely with you to implement it.

Entrusting Berbay with the implementation of your plan brings numerous advantages:

• Fresh perspectives and innovative approaches to marketing.
• Efficiency that frees up your internal people to focus on core legal work.
• Accountability to keep the plan moving forward.
• Regular meetings to ensure there is a consistent exchange of information among your attorneys.
• Ongoing monitoring and analysis of performance.

Work With a Marketing & PR Agency That Delivers Results

Get in touch with Berbay today to leverage our wealth of experience and expertise in strategic marketing for law firms. For a complimentary consultation to discuss how we can achieve your growth objectives, contact us at (310) 499-2584 or email info@berbay.com.