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Podcast: Establishing a Law Practice Without Walls

Author: Berbay Marketing & PR | February 26, 2020

Episode 76

What you’ll learn in this episode:

  • Benefits of going virtual and why this model is on the rise.
  • Challenges of managing a virtual firm and what mistakes to avoid.
  • How having a virtual office can be leveraged as a marketing tool to prospective clients.

About Marcia Watson Wasserman:

Marcia Watson Wasserman, founder and president of Comprehensive Management Solutions, Inc., is a seasoned legal management professional with more than 25 years of experience. She provides C.O.O. to Go services to boutique and mid-sized law firms. Her expertise includes operational management reviews, management development and training, succession planning, strategic planning, retreat facilitation, and financial management. Prior to consulting, Marcia served as chief operating officer and executive director of several Los Angeles-based and national law firms, including an Am Law 200 firm.

Marcia leads monthly Managing Partners’ Roundtables for more than 50 law firms focused on elevating the legal management discussion and sharing best practices. She serves as an associate editor for the American Bar Association’s Law Practice magazine and is a member of the Publishing Board of the ABA’s Law Practice Division. She frequently presents on law practice management topics at local, regional and national conferences, and her writings can be found in leading legal publications. She is the co-author of “Lawyers as Managers: How to Be a Champion for Your Firm and Employees” (ABA 2017). Marcia’s efforts have garnered the recognition of her peers, as she is a Fellow in the College of Law Practice Management.

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