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Podcast: Leveraging LinkedIn as a Powerful Business Development Tool

Author: Berbay Marketing & PR | January 8, 2020

Episode 69

What you’ll learn in this episode:

  • The power and networking potential of LinkedIn.
  • Why senior lawyers are often reluctant to properly use LinkedIn.
  • The first five action steps lawyers should start with to revitalize their LinkedIn profile.
  • How law firm marketers and business development professionals can persuade lawyers to use LinkedIn.

About Brynne Tillman:

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For more than a decade, she has been teaching entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market and leverage clients and networking partners for warm introductions into qualified buyers.

Brynne is the author of “The LinkedIn Sales Playbook: A Tactical Guide to Social Selling.”

Additional resources:

Episode Transcript

Berbay Marketing & PR