How do you stay up-to-date on the latest trends in your industry? What are people saying about you and your firm? To answer these questions, set up a Google Alert. A Google Alert is a program which monitors the web and sends you relevant email updates on your search term or query.
To stay current on happenings in your area of expertise, set an alert using the name of your specialty or practice area, or any important terms related to it. You’ll receive email updates on any online content that mentions your keyword, whether a news article, blog, press release or conference announcement.
It’s always a good idea to set a Google alert for your firm name, as well as the names of your professionals. You’ll receive an email whenever someone writes something about your firm or its members, good or bad. The names of your clients or customers also make good keywords for Google alerts if you want to stay up to date on what others are writing about them in news stories or blogs.
By staying up-to-date with Google Alerts, you are giving yourself the option of responding with your own feedback and participating in Web 3.0.