Berbay Visits The Broad Museum

The Broad

The Broad museum in Downtown Los Angeles is a building that showcases artwork, while the architecture itself doubles as a work of art. The “veil-and-vault” structure encases 120,000 square feet of gallery space. The Berbay team was lucky enough to explore The Broad as part of our cultural camaraderie program for August.

Eli and Edyth Broad founded the new museum, which opened in September 2015. Together, they have collected about 2,000 works by more than 200 artists. The Broad is most recognized for the oversized table and chairs exhibit by Robert Therrien, Jeff Koons’ metallic balloon dog and pieces by Andy Warhol, among others.

Berbay also had the chance to tour The Broad’s first special exhibit—Cindy Sherman: Imitation of Life. The first floor galleries feature close to 120 pieces by the artist. In each work, Sherman photographs herself taking on the role of various personas such as actors, historic figures and clowns. Her creativity shines through as each gallery is characterized by its own genre; encompassing everything from European portrait paintings to women in the 1950s and 60s. “I am trying to make other people recognize something of themselves rather than me,” said Sherman.

Berbay Marketing & PR recently launched the cultural camaraderie initiative to promote the health and wellness of our employees as well as to encourage team building.

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