Bylined Article Opportunities Lead to New Business

Client: A premier business, financial restructuring and litigation firm

Challenge: Berbay began working with an attorney who wasn’t actively marketing his practice. He expressed doubt that putting time and resources into it would generate leads.

Work: In a conversation with the lawyer about his current work, we uncovered a trend at the intersection of employment-related litigation and bankruptcy. We drafted and pitched the topic as a bylined article idea to several employment publications.

Result: We secured multiple article opportunities and the attorney ultimately pursued all of them. We worked with him to leverage the articles, which resulted in numerous calls and a new matter. By digging deeper into our client’s work, we were able to open his eyes to the power of bylined articles to effectively market his expertise.

 

Berbay Marketing & PR
2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025
(310)-405-7345 Fax: (310)-914-4201 • info@berbay.com


© Berbay Marketing & Public Relations 2017 All Rights Reserved.