Bylined Article Opportunities Lead to New Business

Copy of Berbay website 1


A premier business, financial restructuring and litigation firm


Berbay began working with an attorney who wasn’t actively marketing his practice. He expressed doubt that putting time and resources into it would generate leads.


In a conversation with the lawyer about his current work, we uncovered a trend at the intersection of employment-related litigation and bankruptcy. We drafted and pitched the topic as a bylined article idea to several employment publications.


We secured multiple article opportunities and the attorney ultimately pursued all of them. We worked with him to leverage the articles, which resulted in numerous calls and a new matter. By digging deeper into our client’s work, we were able to open his eyes to the power of bylined articles to effectively market his expertise.


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