Adding a Personal Touch

Author: Heather Long | October 2, 2015

Everyone has their opinion when it comes to the proper interview follow up strategy in today’s digital landscape. Sending a generic e-mail to everyone you interviewed with is now a commonly accepted practice, replacing the traditional handwritten thank you card. However, a combination of both the old and new school ways of sending a thank you to prospective employers can set you apart from the competition.

Here are 8 helpful tips to keep in mind when you are crafting the perfect thank you.

1. Business Cards
Make sure to ask for each interviewer’s business card. The last thing you want to do is forget the name of the person you interviewed with and miss the opportunity to send a thank you note.

2. Personalization
Remember to address each interviewer personally in every thank you note. The correct spelling of their name is crucial. Seems simple, but it is a common mistake that could minimize your chances of being selected. If you talk about something specific, for example certain qualities that the company is looking for in a candidate, make sure to address that in your note. Relaying back what was mentioned during your interview indicates to the interviewer that you were paying close attention.

3. Values and Culture
Highlight what you admire about the company and/or its culture. Don’t just use what’s found under the company’s description on their website. Highlight how your values and the company’s align and why.

4. Appreciation
Express appreciation for the interview. If they asked for writing samples and/or references make sure to include them.

5. It’s a Match
Explain why you are the best fit for the role based on responses you touched on during your interview. Be specific about examples from previous roles and responsibilities.

6. Correcting Mistakes
Sending a thank you note is also an opportunity to clarify answers to any questions you stumbled on during your interview.

7. Timeliness
Send the thank you email as soon as possible or at least within 24 hours of your interview.

8. Adding a Personal Touch

Follow up your thank you email with a handwritten card. Adding this personal touch will go a long way, even in today’s digital world.
Remember, a thank you note can be just as important as showing up on time for the interview. It is the last impression you leave and undoubtedly will set you apart from the competition.

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