Newsletter Campaign Raises Top-of-Mind Awareness Among Referral Sources

Client: A Los Angeles-based plaintiff’s trial law firm

Challenge: A Los Angeles-based plaintiff’s trial law firm that regularly partners and co-counsels with attorneys throughout the state, wanted to further enhance their relationships with referring attorneys. The family-owned firm wanted to go beyond touting their list of successes and convey their more than three decades of experience representing victims of catastrophic injury.

Work: Bucking the trend of electronic marketing communications, Berbay recommended a hard copy newsletter campaign to regularly communicate with clients and referral sources. We created a four-page newsletter with a contemporary eye-catching design. Inside, we crafted content that went beyond verdict and settlement numbers, and focused on the attorneys’ backgrounds; civility in the courtroom; and other “soft” pieces.

Result: We demonstrated that hard copy marketing materials can still be an effective tool, and sometimes, make the firm stand out even more. The firm received countless calls and emails from attorney and judge colleagues in response to the newsletters.

Berbay Marketing & PR
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