At a social media presentation by the Los Angeles Chapter of the Association for Corporate Growth (ACG), I became aware of a new tool called a Social Media Press Kit (SMPK). A SMPK is a miniature website or “microsite” that consolidates all of your social media links, contact information, company profile and bio into one place so that someone can easily navigate and obtain a range of information. In order to get people to your SMPK, you can include a button in your email signature, which is provided when you develop your SMPK.
Information you can include in your SMPK:
An SMPK can be a great opportunity for professionals to create an online presence without investing in a website that will break the bank or undertaking a website development project that may never be completed. For just under $10, you can have your SMPK live in less than an hour.
-By Berbay Account Manager Erica Hess