Going for Gold: Social Media Lessons to Learn from Olympic Athletes

Olympic gold medal
Author: Kathleen Inocentes | September 23, 2016

The summer Olympics and Paralympics may be over, but that doesn’t mean we can’t learn a thing or two from them. Here are a few social media marketing tips to help your firm go for the marketing gold.

Practice Makes Perfect

Just like how athletes train consistently, firms should regularly maintain their social media efforts in order to increase their visibility. We have seen how athletes celebrated their successes on different platforms, including Facebook, Twitter and Instagram. Follow in their footsteps and highlight your firm’s successes, whether it’s sharing a favorable verdict or sponsoring an event.

Know Your Competitors

Look at what your competition is doing. Is it working for them? They might be using their social media profiles to market their upcoming webinar. Although you are still competing with them, they might offer some ideas that you haven’t thought of before. Analyzing their social media moves and learning how to do it better will give you an edge over the competition.

Represent Your Brand

Individuals who post content for their firm should be careful of what they say online since they represent their brand. As we have seen with athletes during these Olympic games, saying the wrong things could get you into sticky situations. Avoid controversy by refraining from posting about topics that could cause uproar.

Star athletes’ triumphs and missteps give us three clear takeaways: be visibly active on social media, monitor your competition and stay in your brand’s persona. These three social media marketing tips will help your firm win the marketing gold.

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