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Podcast: Morphing From Business Development to Sales Pro

Author: Berbay Marketing & PR | January 15, 2020

Episode 70

What you’ll learn in this episode:

  • The best way for legal marketers and business development professionals to develop frontline sales skills.
  • How the sales process is different from a business development initiative.
  • How small firms can make use of data and metrics in their marketing and business development.
  • Why specializing within a particular industry creates opportunities for firms.

About Clare Block:

Clare Block is the Director of Business Development at Fox Rothschild LLP based in the Philadelphia office. She has been working in legal marketing and business development for the past 29 years, and draws on a wide range of skills to coach attorneys on how to build their client relationships. Clare oversees the development of individual business plans, client targeting, media planning and events.

Clare is the 2020 Director of Member Engagement for the Legal Marketing Association Northeast Regional Board.

Additional resources:

Episode Transcript

Berbay Marketing & PR