Obtaining a Chambers and Partners Ranking Levels the Playing Field

Client: Los Angeles based boutique law firm

Challenge: The firm warranted being ranked by Chambers and Partners, however, the partners typically shied away from submitting nominations where client references were needed due to confidentiality concerns in high-profile matters.

Work: Berbay met with the partners to thoroughly explain the Chambers submission process and the option to submit “confidential” matters and referees. We reviewed the firm’s competitors currently ranked in the respective practice area and made the case for why they should also be included. Once the firm agreed to proceed, we worked closely with the partners to develop a compelling nomination.

Result: The firm and its partners have been highly ranked in Chambers for several consecutive years. This has helped to level the playing field with some of their larger competitors and raised the firm’s overall visibility among clients and prospects. We have been able to leverage the ranking on the firm’s website and social media profiles, in marketing materials and more.