We were recently engaged by a client to revive their firm newsletter and client alerts to give them a more modern look and feel. They had been using the same marketing pieces for a couple of years, so we suggested that they refresh their materials to more accurately represent the caliber of the firm’s work.

As marketers, we know that websites, newsletters and other marketing materials are evolutionary. Developing one template or look that will work for the life of the firm is not realistic. For this reason, at Berbay we constantly discuss ways we can improve our own newsletter layout, internal website pages and other marketing materials. We are always looking at ways to present information to our clients and prospects with a current and creative approach.

In a world with so many ways to market your firm, it’s important to take a step back and think about your marketing collateral and ensure that it reflects how you want the firm to be represented.